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Social Networking World Forum LONDON - A revolution

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Revenues from social networking, dating and personal content delivery services will increase from $572m in 2007 to more than $5.7bn in 2012, with social networking accounting for 50% of the total by the end of the forecast period.” Juniper Research.

Industry leaders, social networking, technology brands and media gathered at the two day event held at Olympia London and organized by Mark Johnstone and his team at Six Degrees.com. The gold sponsors were Xing, Reality Digital, Buongiorno, Blinko and Social go, but everyone who was anyone was there.

There were excellent speakers from every sector of business and every continent from Ogilvy PR to Cadburys, BMW, Sapient,Tempero, Endemol UK, Colibria, WebJam, Adknowledge, Vodacom, Proctor and Gamble Qube, Cisco Media, Linkedin, MTV, CocaCola, MySpace, Nixon McInnes, Ecademy, INSEAD, Omnifuse, Lithium. The list is long and the presentations are now online at the link above. WileyBooks (who were promoting “throwing sheep in the boardroom” among other books).

This was the conference not to be missed, and the press were out in force. The evening networking Reception in association with Mashable, was held at Sugar Reef.
Next year’s date has been set for 15th-16th March 2010, so mark it down.
I attended at Olympia London and brought back a taste of the conference for you to enjoy. Leave us a comment or tag yourself in the photos.
CLICK ON PHOTOS TO VIEW

Donna Jackson
Social Communications Specialist

10 worst crimes in social media and blogging

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Those of you who blog, tweet on Twitter and connect on FB, Linkedin , Xing, ………… you have probably seen all of these crimes.
So here we go….

matt-hamm-media-bandwagon

matt-hamm-media-bandwagon

1. Not engaging before driving off.
Why do you think anyone would follow you if you don’t contribute? Top of the pile in this crime are those who say they are passionate about social media and put three hearts of exclamation after it, and yet follow 20 people, are followed by 3, and protect their updates.
Now, unless you are Bill Gates or Barak Obama and have top secret stuff to protect, don’t do this.
If you want people to follow you, why would they if they can’t see what you have to say?

2. Don’t go to the party if you don’t want to mix.
Yes this is for you … the guy with the cocktail in his hand checking out the crowd and rating them all beneath him. You have no idea where your most dedicated followers and enablers will come from.
Does this mean you must follow everyone who follows you? No, but would you go to a cocktail party and snub 99% of the people there who greeted you? If so, you’re much better off picking the fluff out of your navel.

3. Asking bloggers for guest posts and then not posting them.
Now this may be one of the tricks to get more people to read your blog or tweets, but where I come from it’s fraud. If you want someone to write for you based on their content which you like, then at least pay them in traffic.

4. When someone interviews you, or features your product in a post and then tells you when its up, LINK to it!
You’re getting free press, that doesn’t happen easily. In my experience, and I’ve interviewed quite a number of startups and established people, the higher the influence, the more likely to link. It doesn’t make sense if youre Mr. nearly-nobody and someone writes on your company, to not link to them, especially when they have three times the traffic you do…DOH!……

5. Playing policeman on Twitter, FB or anywhere else.
Now if someone’s link is broken, sure be nice and send them a DM. But, these boring people leap out at you to correct your spelling on an abbreviated tweet written at a precarious angle on an iphone with a tiny keyboard, while holding your handbag and running for a train. I have two words to say to them, and they are both short!

6. If someone expresses an opinion that may differ from yours, that’s their right.
It’s called democracy , freedom of speech, or whatever other name you want to give it. It’s a conversation, not a legal document. Attack them and you will probably get blocked, and not benefit from the network of the person you where following. Get over yourself!

7. If you are building your social media empire see the post here, then don’t copy other peoples content and shadow them in every follow. RT them and always give credit where credit is due. There’s lots of it to go round.

8. Don’t send auto DM’s nothing gets peoples’ goat more than being spammed.
Twitter is not passive, why would I ever want to open the DM of another affiliate spammer who never reads my tweets? Bots will be outed.

9. Twitter, Facebook, blogging, writing content, it’s a community, a very big community 200 million plus, so give and take.
Find your niche and then give something. People are writing amazing things for free always respect that and give back.

10. So you want comment but you don’t give comment?
This is the easiest way to contribute even if you’re a boring git whose never written anything original in a lifetime. Bloggers ,tweeters give out vital information, they entertain you for free. You print out their content to go and buy that new smart phone or camera, you go to that site to see your pic which they took and uploaded for free and you can’t even write a comment.
Do you steal books from your library, read magazines for free or slip them in your bag when no one’s watching?
Bloggers entertain you, the least you can do is leave a comment.
Small businesses are catching on to Twitter
Now, bloggers go and leave comments everywhere on other blogs, it’s the best way to build a presence. I comment on at least five blogs a day.

So there you are, have you committed any of these crimes? Are you ready for rehab?
Go forth and multiply the love and information.
Donna Jackson
Social Communications Specialist.
Wisequeen

Marketing and networking web 2.0 to club or not to club

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Last night when I was thinking about a Christmas party. I got to thinking about my days as a marketing manager and how events would be mailed out months in advance and posters put up. Then the long slow process of tickets being paid for and then nagging the lagging majority who had to be emailed for the tenth time to remind them.
I remember how the benefits of the Chamber of Commerce and businessmen’s clubs were so essential to businesses then. Things like tenders, medical aid, membership lists. These have all become seperate services online now and you can tender for a job as a freelancer or business and be paid online in minutes on twenty different sites. Through linkedin you can send them your resume, your client list your references in minutes.
You can register, pay for and print your ticket to any conference or event anywhere in the world within minutes. You can even check out the speakers and watch videos of them in advance.
Linkedin have just launched an events application.
Then there’s the launch of Zoopy - a social media community that makes the world a smaller place.

So where does this leave those networking clubs like Rotary (who do admitedly also have charity, polio eradication and education exchange programmes to manage too) Chambers of Commerce, Businesswomen’s clubs, Toastmasters etc. Who all now have websites sure. Will they be forced to adopt and join social media sites like twitter and facebook to keep up?
I noticed Rotary already has a twitter account.
I keep saying this because it’s my job as a new media and web 2.0 evangelist, that companies and organizations will have to adopt or die, and I’m saying it again. Facebook has within it’s millions of members clubs of every imaginable kind, and even those unimaginable.
The news is reported and discussed in a moment now. Any disaster or travel advice is circulated between Twitter and Facebook users within seconds. So does this put people who sell this information out of business? Will people still read sector newsletters and look for recommendations from infomation services?
Will marketing and PR managers be replaced by new media wizzes?
Will there be no end to Facebook and Twitter growth?
Hey even the WSJ newspaper had an article on twitter
Want to tell us what you think, Have a burning question, or want to strongly disagree? You can do all that by sending us a comment.
Wisequeen
Donna Jackson
Social Communications Specialist.

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