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Donna Jackson assists individuals and companies to leverage their brand and reputation management online by adopting, understanding and using new media. Ask Donna how she can help you to work smarter, send an email via the contact page on the header.
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Entries in wisequeen (7)

Thursday
17Dec2009

Photos from #leweb 09 in Paris 

 Photo by Teymur Madjderey 

 

 Heres my flikr stream of the greatest tech show held in Paris #leweb09

 

Click on the pink links for all the people and photos of #leweb09 in Paris 

 

  Teymur Madjderey @icedsoul his photos of the people in Paris at leweb09 where I met with  @GaryVee 

Tuesday
09Dec2008

Twittergrader

Well it seems 20.000 people now follow twittergrader. The site that gives you your twitter grade out of 100. It seems we never outgrow our schooldays and still long to be graded, and then to display those grades in public. But what does it mean? Is it actually a measure of success? Well I've always had a high twitter grade close to 100. In fact my twitter grade has gone up another .10 since the webphoto above and is now 99.5. This could be due to the fact that I've managed to build a following of 1,060 in just a few months of active tweeting and the number of replies I receive.Two months work really. But I do engage. Im told there are people that get perfect 100s. Im not sure how that's possible or even legal, but it happens. I walk the talk, the wisequeen advice we gave here on how to build a social media empire. I believe in this form of communication called social media, use it on facebook twitter and linkedin and xing, and I write on it. I'm always surprised by people who say they are passionate about, or love working with social media, but follow 24 people have 20 following and 17 updates in the year they have been on Twitter. I always want to ask them. So what do you love about social media then? The idea? The name? I don't think twittergrading should be taken too seriously no. I don't think any tool is more than a tool. It's a bit of fun like most tools. What do you think? What is your grade? How seriously do you take it? Share your ideas in a comment here. Wisequeen Donna Jackson Social Communications Specialist.
Monday
01Dec2008

Marketing and networking web 2.0 to club or not to club

Last night when I was thinking about a Christmas party. I got to thinking about my days as a marketing manager and how events would be mailed out months in advance and posters put up. Then the long slow process of tickets being paid for and then nagging the lagging majority who had to be emailed for the tenth time to remind them. I remember how the benefits of the Chamber of Commerce and businessmen's clubs were so essential to businesses then. Things like tenders, medical aid, membership lists. These have all become seperate services online now and you can tender for a job as a freelancer or business and be paid online in minutes on twenty different sites. Through linkedin you can send them your resume, your client list your references in minutes. You can register, pay for and print your ticket to any conference or event anywhere in the world within minutes. You can even check out the speakers and watch videos of them in advance. Linkedin have just launched an events application. Then there's the launch of Zoopy - a social media community that makes the world a smaller place. So where does this leave those networking clubs like Rotary (who do admitedly also have charity, polio eradication and education exchange programmes to manage too) Chambers of Commerce, Businesswomen's clubs, Toastmasters etc. Who all now have websites sure. Will they be forced to adopt and join social media sites like twitter and facebook to keep up? I noticed Rotary already has a twitter account. I keep saying this because it's my job as a new media and web 2.0 evangelist, that companies and organizations will have to adopt or die, and I'm saying it again. Facebook has within it's millions of members clubs of every imaginable kind, and even those unimaginable. The news is reported and discussed in a moment now. Any disaster or travel advice is circulated between Twitter and Facebook users within seconds. So does this put people who sell this information out of business? Will people still read sector newsletters and look for recommendations from infomation services? Will marketing and PR managers be replaced by new media wizzes? Will there be no end to Facebook and Twitter growth? Hey even the WSJ newspaper had an article on twitter Want to tell us what you think, Have a burning question, or want to strongly disagree? You can do all that by sending us a comment. Wisequeen Donna Jackson Social Communications Specialist.
Monday
27Oct2008

Blogging the beginning and the future

Ever wondered how blogging started and when?  Blogging now mainstream, was still not considered the best way to communicate just five short years ago. I like to see it as a collision resulting in a new star, when the traditional publishing star was falling and the internet star was rising. "Several broadly popular American blogs emerged in 2001: Andrew Sullivan's AndrewSullivan.com, Ron Gunzburger's Politics1.com, Taegan Goddard's Political Wire, Glenn Reynolds' Instapundit, Charles Johnson's Little Green Footballs, and Jerome Armstrong's MyDD — all blogging primarily on politics (two earlier popular American political blogs were Bob Somerby's Daily Howler launched in 1998 and Mickey Kaus' Kausfiles launched in 1999)."  Wiki The history of blogging Now with social media  sites like twitter you can find blogs, swap links, and as a blogger, list at http://justtweetit.com/ Promoting your blog on twitter  and other social media  sites is an essential. So as a reader of blogs rather than an expert (I have about thirty in my reader, which I visit regularly and others that I stumble upon whilst on twitter or just searching), I humbly offer this advice to fellow bloggers. Bloggers golden rules. Make your posts shorter. We live in the info age. Info is streaming at us so fast and from every possible quarter, that rambling on for pages will loose me, and many other readers I suppose. Bite size rather than the whole roast beef. Keep it short and sweet, provide links if you want your reader to get more, let them choose. There are blog posts that are captivating enough to hold me for pages if I'm on the mood, but not often. If your comments start a thread that goes on and on and on consider stopping re-posting and starting over. Comment on other's blogs if you want to get the same attention. There are people who categorically refuse to post comments based on the fact that people meaninglessly repeat what has gone before and rarely read the string, but I'm not one of them. Let your readers know what the blog is about in the title or within the first few centimeters. Purpose! Don't steal content, but credit and link. Donna Jackson Social Communications Specialist Wisequeen
Friday
24Oct2008

Social media - Is e mail dead or dying?

O.K. we seem to be on a roll here, so who am I to stop it? First I wrote on social lending, social etiquette, and twitter social media, now let's introduce Dopplr yet another way to keep in touch for frequent travelers with cool applications for bloggers and anyone who just wants to keep track. I was skeptical when Facebook mania first took hold. Did I really want to know what everyone had for breakfast. Well, not everyone... but those special somebodies, yes! I also wanted to know what my colleagues and peers were up to. So, facebook, linked n, twitter, plurk, and before you knew it a whole quiver full of unpronounceable names where in there. Then I blogged live at a tech start-ups in Zurich and discovered Sandbox, Doodle, Wua la, Poken, Yes.com and so many other ways to keep up and transport your contacts wherever you need them. I will in the next few posts, give you the features of each of these. But what does the corporate world think of this?  Here's HP in action The big boys like IBM who need communication to flow between thousands of staff members on different continents. Is e mailing dead or dying? Do they use social media? Somesso The corporate social media conference seeks to answer this question, kicking off in Zurich on 31st October and with dates in London and Barcelona to follow. They hope to captivate the attention of corporate communications experts in this niche market and plan to ignite passion where others have failed in more generic Web2.0 conferences. Their website lists an impressive array of speakers. CEO's and top managers are being encouraged to adopt social media as the medium of choice in communicating internally with their teams. For those who would like to attend, tickets are available on the website up to the day and for those who can't, pod casts and tweets will have to suffice. Have something to say? send a comment. Yours tweetly Wisequeen Donna Jackson Social Communications Specialist