The Emirates stadium,

Arsenal's home stadium hosted #smo09 Somesso London on Friday with speakers on corporate social media like Stowe Boyd, who really got my attention with his original approach to web communities and networks in his talk on the webful brand.

Karen Weber recorded a audio boo with me after the event asking me what me number one take out was from the event listen

We were both entertained and inspired by the range of speakers and the discussions on web communities and marketing in which we took part.

Companies ranging from Jason Goldberg from Xing Germany whose caption "SHIP IT " became the buzzword of the conference, to Lee Bryant of  Headshift, Sony Ericsson, IBM,  Wes Chan of  Google,  Marilyn Pratt of  SAP community, and also speakers from  the banking sector.

Jason Falls of Doe Anderson traveled from the States too, to share  Social Media  brand building savy. 

All the speakers where listed on my last post, and their presentations will be up on Somesso soon.

Then Umair Haque who is Director of the Havas Media Lab, a new kind of strategic advisor that helps investors, entrepreneurs, and firms experiment with, craft, and drive radical management, business model, and strategic innovation, showed us how Obama mobilised the online community to help him win. Umair also blogs for Harvard Business Publishing.

My number one take out was the importance of transparency and candor in building a personal or corporate online brand.

" Your customers are smarter than you are" rang true, we all know what can happen when we fail to listen to the big panel of judges that test our releases and products, called the web community.

Interestingly the question was asked how many don't use Twitter, and three people put up their hands.

I was tweeting up a storm on #smo09.

Heres my wisequeen twitter page

It was a great day with usable wifi and great company,

A tweet up followed at the Cittie of York in Chancery Lane where two twitter buddies @vascellari and @girlygeekdom kept me entertained on the tube ride there. We met the crowd at the character filled. "Cittie of York"

Donna Jackson

Wisequeen

Social Communications Specialist.

Leave us a comment with your feedback on the event or what you got from it. if youd like to know more about the next even, leave a comment and I'll email you.

This is the second Somesso conference, the first was held in Zurich 2008.

“Benefiting from Social Capital and the Relationship Economy as the recession bites”

The london conference will attract speakers like Stowe boyd speaking on " Unmarketing and the Webful Brand". An early adopter Stowe Boyd of the The /Messengers will speak with authority on how to create a brand using social tools. Then Lee Bryant of Headshift will speak on "building a 21st century company and unbranding".

What exactly is Sommeso? A Social media forum covering the use of social media and it's adoption in communities, companies and institutions. The Dutch organiser Arjen Strijker

of SOMESSO - The Corporate Social Media

lives in Zurich were he set up Somesso. The moderator Susan Kish is Director of Knowledge Services at New Energy Finance.

The full agenda and speakers can be found here.

As usual Wisequeen will be blogging live from the event participating in the forums, and bringing you all the highlights and takeaway gems on twitter. Follow hashtags #smo09

This is a not to be missed event for companies and individuals to experience the power of social tools and their use across all sectors and industries.

Register here for London conference 15th May 2009

The next Somesso conference will be held in Barcelona

Have a question on Somesso, want to express your opinion? leave a comment.

Donna Jackson

Social communications Specialist

Wisequeen