The Emirates stadium,

Arsenal's home stadium hosted #smo09 Somesso London on Friday with speakers on corporate social media like Stowe Boyd, who really got my attention with his original approach to web communities and networks in his talk on the webful brand.

Karen Weber recorded a audio boo with me after the event asking me what me number one take out was from the event listen

We were both entertained and inspired by the range of speakers and the discussions on web communities and marketing in which we took part.

Companies ranging from Jason Goldberg from Xing Germany whose caption "SHIP IT " became the buzzword of the conference, to Lee Bryant of  Headshift, Sony Ericsson, IBM,  Wes Chan of  Google,  Marilyn Pratt of  SAP community, and also speakers from  the banking sector.

Jason Falls of Doe Anderson traveled from the States too, to share  Social Media  brand building savy. 

All the speakers where listed on my last post, and their presentations will be up on Somesso soon.

Then Umair Haque who is Director of the Havas Media Lab, a new kind of strategic advisor that helps investors, entrepreneurs, and firms experiment with, craft, and drive radical management, business model, and strategic innovation, showed us how Obama mobilised the online community to help him win. Umair also blogs for Harvard Business Publishing.

My number one take out was the importance of transparency and candor in building a personal or corporate online brand.

" Your customers are smarter than you are" rang true, we all know what can happen when we fail to listen to the big panel of judges that test our releases and products, called the web community.

Interestingly the question was asked how many don't use Twitter, and three people put up their hands.

I was tweeting up a storm on #smo09.

Heres my wisequeen twitter page

It was a great day with usable wifi and great company,

A tweet up followed at the Cittie of York in Chancery Lane where two twitter buddies @vascellari and @girlygeekdom kept me entertained on the tube ride there. We met the crowd at the character filled. "Cittie of York"

Donna Jackson

Wisequeen

Social Communications Specialist.

Leave us a comment with your feedback on the event or what you got from it. if youd like to know more about the next even, leave a comment and I'll email you.