Arsenal's home stadium hosts #smo09 Somesso London
Sunday, May 17, 2009 at 03:08PM 
Arsenal's home stadium hosted #smo09 Somesso London on Friday with speakers on corporate social media like Stowe Boyd, who really got my attention with his original approach to web communities and networks in his talk on the webful brand.
We were both entertained and inspired by the range of speakers and the discussions on web communities and marketing in which we took part.
Companies ranging from Jason Goldberg from Xing Germany whose caption "SHIP IT " became the buzzword of the conference, to Lee Bryant of Headshift, Sony Ericsson, IBM, Wes Chan of Google, Marilyn Pratt of SAP community, and also speakers from the banking sector.
Jason Falls of Doe Anderson traveled from the States too, to share Social Media brand building savy.
All the speakers where listed on my last post, and their presentations will be up on Somesso soon.
Then Umair Haque who is Director of the Havas Media Lab, a new kind of strategic advisor that helps investors, entrepreneurs, and firms experiment with, craft, and drive radical management, business model, and strategic innovation, showed us how Obama mobilised the online community to help him win. Umair also blogs for Harvard Business Publishing.
My number one take out was the importance of transparency and candor in building a personal or corporate online brand.
" Your customers are smarter than you are" rang true, we all know what can happen when we fail to listen to the big panel of judges that test our releases and products, called the web community.
Interestingly the question was asked how many don't use Twitter, and three people put up their hands.
I was tweeting up a storm on #smo09.
Heres my wisequeen twitter page
It was a great day with usable wifi and great company,
A tweet up followed at the Cittie of York in Chancery Lane where two twitter buddies @vascellari and @girlygeekdom kept me entertained on the tube ride there. We met the crowd at the character filled. "Cittie of York"
Donna Jackson
Wisequeen
Social Communications Specialist.
Leave us a comment with your feedback on the event or what you got from it. if youd like to know more about the next even, leave a comment and I'll email you.
Reader Comments (3)
Nice to meet you, although we didn't have as much time as I'd've liked to chat. I thought it was a great conference - as you said, usable wifi, great company, and I'd add to that great venue and excellent content.
HI Andy, Yes, time is always short. I hope to see you at the next one. Loved the "cittie of Dork"
Hello, I'm organizing the "buzzness mobile" show in paris, the 17th and 18th of November 2010. We already Have as partner ; IAB, Acsel, UDA, SNCD... Can I have your e mail adresse to send you some information about it, It may interest you.... Best Virginie