So what separates the wheat from the chaff on social media sites or on any site? The real deal, yes, If you are not passionate about your project/product, no one else will get it either. I'm surrounded by Computer Science graduates, who insist they will programme their rise to the top, every step of the way, exercise complete control, and force their brilliant new idea into our homes. Oh dear..... I have one thing to say.... if you can't generate excitment, and lets face it some of us just cant, then pay someone else to light the fireworks for you. AND GET OUT OF THE WAY. If you think you have the right stuff here are some good twitter tips to get you started. Now Here's someone who may not be everyone's cup of cabernet,when it comes to his personal brand, but you have to hand it to Gary, he knows how to light the fuse. PASSION PASSION PASSION PASSION PASSION PASSION PASSION PASSION PASSION PASSION If you believe, no one can stand in your way Watch the video You can see Gary in action when he speaks at Le WEB Paris 9th 10th DEC 2009 where I am an official blogger. Use the code blog09 to book for a discount. What are you waiting for? See you there! looking forward to meeting you. Donna Jackson, Social Communications Specialist